Essential Cancun Travel Tips

From white sand beaches and turquoise waters to action-packed watersports and incomparable nightlife, Cancun has been one of the top tourist destinations for decades. Regardless of whether you’re traveling with your family, partner, friends, or solo, Cancun offers countless opportunities for unforgettable travel memories. Particularly if this is your first time visiting Cancun, the party capital of Mexico, these Cancun travel tips will take away any hesitations you may be experiencing while planning your trip.

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Table of Contents

Before You Go: Things to Know Before Traveling to Cancun

Cancun has been one of Mexico’s top tourist destinations since the major resort developments that began in the region in the early 1970s. What was once an untouched stretch of white sand beaches and swaying palms turned into a multimillion-dollar playground to increase Mexico’s tourism revenue.

Today, the result is a highly touristic area keen on offering whatever it is you may desire. If you’re seeking to party until the wee hours, getting tequila poured down your throat mid-Conga line, or you’re after some more PG-rated, family-friendly endeavors, Cancun’s got you covered.

Are you up for some history, culture, and adventure activities? The surrounding areas offer easy access to some of the most beautiful natural sites, Mayan ruins, and adventure sports the world has to offer.

Seriously, no matter your interests, you will find what you are looking for in Cancun. These Cancun travel tips will ensure you get the most out of your vacation, especially if it’s your first time in Cancun.

Cancun Travel Tips for First Timers

Are you heading to Cancun for the first time? We’ve got all the answers you are looking for when planning your Cancun adventures, including frequently asked questions, and other tips for visiting Cancun.

Don’t Lose Your Immigration Form!

Any foreign citizen, regardless of nationality, must complete an Official Entry Immigration Form before they arrive in Mexico. You can fill out and submit the form online or they can be provided on your arriving flight, or upon arrival. You will need your passport, flight itinerary, and the address of where you are staying while in Mexico.

Each member of your party must have their own form, including children. There is no fee to submit the form.

Upon arrival in Mexico, present your Immigration Form with your passport. The Immigration Officer will keep the entry portion of the form and stamp the exit portion. You must keep the exit portion of the form!

Upon departure back to your home country (or your next big adventure, perhaps to Costa Rica!), you’ll present the stamped exit portion of the form with your passport. If you lose your Immigration Form, you will need to go to an immigration office in order to apply for a replacement before you can leave.

As you can see, it’s a huge hassle! So, one of the best tips for visiting Cancun may be simple, but do not to lose your Immigration Form!

Avoid Going Out Alone at Night

While this rule is obviously most applicable to our solo female travelers out there, it applies to men as well. Given Cancun’s well-known status as a party town, you can be sure that people are, in fact, out at night, partying in Cancun. Whether you’re going out to party or coming home from a late dinner, avoid doing so alone. Try to stay in groups, or at the very least employ a buddy system.

While safety in Mexico has increased in recent years, particularly in the dense tourist hot spots, always have your wits about you and trust your instincts. If something feels off, trust your gut. If you’re going to heed just one of our Cancun travel tips, let it be this one. You can deal with the hassles of a lost immigration card, but safety must always come first and foremost.

Other Safety-Related Cancun Tips

Register your travels with the US Department of State (if you are a US national) and enroll in their STEP program. The Smart Traveler Enrollment Program (STEP) is a way to register your trip with the nearest consulate or embassy. You will get periodic emails in the event something happens in your destination country (in this case, Mexico) and advice on what to do in such instances.
Leave a copy of your travel itinerary, hotel address, and other pertinent information with friends or family back home. It’s important for a number of reasons, from events that may transpire at home during your trip, or in case the unthinkable happens and you were to go missing.
- You might consider turning on a location sharing app on your phone so that people can be aware of your exact location. There are a number of apps for Android and iPhones that allow you to share your location with trusted friends and family.
Never leave your drink unattended! And, if traveling solo, don’t get completely drunk on your own. Your inhibitions are severely impaired, your memory will be challenged (if existent at all) the next day, and you are more likely to find yourself in a dangerous situation.
Avoid desolate or barren roads when driving. We also don’t recommend driving at night. Not only are there numerous pot holes (which could cause problems in terms of getting stranded or fixing up a damaged rental car), but there is always the risk of kidnapping or being held up, however small the risk is.
Taxi drivers must display their official permit in a visible location. Always cross-check the taxi driver’s permit with the license plate when using a taxi. Avoid hailing cabs if possible, and instead, let the hotel call one for you or use an app.
Invest in travel insurance. This is helpful advice no matter where you are traveling. You simply never know what will happen during your travels. Whether you lose luggage, something gets stolen, you fall ill, or seriously injure yourself. While healthcare costs are comparatively low in Mexico, travel insurance ensures you are taken care of no matter what the situation.
Don’t wear flashy jewelry or watches, and keep your belongings close. This draws unwanted attention and makes you a target for petty thieves. Street crime and petty theft are much more prevalent than violent crimes, but still, you’d like to go home with everything you brought with you!
Don’t accept unsolicited help. Many times, particularly in crowded tourist areas, this is a scam in which someone distracts you in order to take some of your belongings.
Maintain awareness when you are withdrawing cash from ATMs. Try to do so in public areas like malls or well-populated areas, and keep an eye on who’s behind you. Avoid withdrawing money at night.

With all of these Cancun travel tips about safety, you may be getting worried and are ready to cancel your trip. While there are certainly things about traveling to Cancun that you should be aware of, in reality there are over 15 million tourists that visit Cancun and the Yucatan Peninsula each year and there are only a small handful of major safety issues, which is not unlike nearly any other region in the world. Follow these Cancun tips regarding safety and you will have a great trip!

Cancun Travel Tips: At the Airport

The city of Cancun is quite close to Cancun International Airport, so it’s pretty easy to get to the hotel zone or downtown. It can, however, be seriously overwhelming for a first-timer. Expect the shuttle drivers and taxi drivers to descend on you like fresh meat as you exit the airport. If you like to have a plan, or get easily overwhelmed, we suggest pre-booking your transport from the airport.

Private transfers are a convenient option if you’ve got room in your budget and are looking for something fast, convenient, and private. If you want a luxurious private transfer, rates are quite competitive to have someone waiting for you, and directly take you to your hotel

The airport offers shared shuttle services as well. This is slightly cheaper depending on the number of people in your group. Shared shuttle services can be booked one way, or both ways. If you’re traveling solo or in a small group, this is your best option. You must reserve airport shuttle seats in advance.

While rare in Cancun, your hotel may actually offer a free shuttle service from the airport. One of the best Cancun tips to save a few pesos, if you’re planning on taking a shuttle, is to check this with your hotel. The hotel generally will need to know you’re planning on taking their shuttle in order to be there for you when your flight arrives, so contacting them beforehand is a must.

If you’re not put off so easily, the easiest option would be to take a taxi. The ride takes about 30 minutes and will cost about 600 MXN (approximately $29 USD). Note that Uber does operate in Cancun, although in a bit of a legal grey area, however it is not possible to use Uber from Cancun airport.

If you’re the adventurous type or traveling on a budget, public transportation is the best option to reach downtown Cancun. You won’t get door-to-door service, but if you’re looking to stretch your budget far, taking a bus is a great option. The bus costs a little less than 100 MXN ($7 USD) per person and will drop you off in downtown Cancun in around 35 minutes.

There are time restrictions for the buses, however. They run as early as 8:15 AM and as late as 11:45 PM. If your plane is arriving outside the hours of operation, consider a taxi or shared shuttle.

Other Cancun Tips & Tricks

We’ve got even more Cancun travel tips to make the most of your vacation to Cancun. Some may be obvious, some may be new to you, but all of these Cancun tips are worth considering!

If you want to get some less-commercial shopping done while in Cancun, head to Mercado 28. This is essentially a huge flea market, with hundreds of vendors all eager to show you their wares. In addition to vintage clothing and antiques, you’ll also find an impressive selection of artisanal, handcrafted goods to commemorate your trip.
- It should be worth noting that, if you’re taking public transportation, the shops that are right outside the R-2 bus stop for Mercado 28 are not actually Mercado 28! You need to walk about six blocks up the street to get to the real deal.
One of the best tips for visiting Cancun would be to learn a few words in Spanish in order to haggle! Especially at the market. It’s part of Mexican culture, so don’t worry about being offensive. Unless you’ve got money burning holes in your pockets, you’ll end up with the ‘gringo price’ if you don’t negotiate. If language learning isn’t your forte, simply use your fingers to indicate the number of pesos you’re willing to pay. If they don’t accept, walk away. They’ll usually call you back to make a sale. This is also a solid Cancun tip for saving money while in the city.
- Allow the seller to offer you a first price. Come back with a price that’s about 40% lower, and go from there! Usually, you’ll find a price about half-way between the two. If you don’t agree with the price being offered, keep searching as many of the places in Mercado 28 and elsewhere in Cancun are offering very similar items for sale.
Tourist traps abound in Cancun. Finding authentic Mexican cuisine isn’t the easiest! Our top picks for genuine Mexican grub include El Pocito, Las Cazuelas, and La Parrilla. Our Cancun travel tip – avoid places with pictures of the food on the menu around touristy attractions and malls if you want the most authentic food. The truly authentic places also won’t have someone out on the street trying to get tourists to stop by. Hole-in-the-wall, mom & pop style places usually deliver high quality food and the best prices!
- Street food is also a good option. For street food, try La Chida, Latino y Mas, or explore Parque las Palapas to try things from different vendors. One of our essential Cancun travel tips is to try cochinita pibil, a slow-roasted pork dish, from a street food vendor. Trust us, you won’t be disappointed.

Taking a food tour of Cancun is definitely one of the best tips for foodies visiting Cancun. You’ll get a little taste of everything, and your guide will definitely know the best places to bring you.
As cliche as it may sound, be sure to drink bottled water. Some places may have tap water that meets safety standards, but you just never know. The last thing you want on your vacation is to wind up spending it in the bathroom. Cancun has one of the best public water systems in Mexico, and many locals drink the tap water regularly. However, your stomach may not be accustomed to it the way theirs are.
- Our tip when traveling to Cancun is to invest in a water bottle with a built in filtration system, such as a system by Grayl. This way, you reduce your plastic use and also can be confident knowing that your water will not be responsible for an unpleasant vacation.
Don’t let the uniform fool you! Local officials are known for extorting money from unsuspecting tourists. If a police officer asks you for something, be sure to record a badge number and ID. You can go to the local police office after if you are unsure if the encounter was legitimate. Do not hand over your passport, driver’s license, or any official belongings, as it may require a ‘fine’ to reobtain.

Book one of the best Cancun tours for your trip!

Cancun Travel Tips: Saving Money

Everyone likes to save money on travel. These Cancun travel tips are all designed to allow you to stretch your dollar (or pesos) the furthest. Traveling in Mexico can easily be done on a small budget, or you can indulge in high-end luxury options with price tags to match any expensive destination. Choose the best options to suit your budget and enjoy these Cancun travel tips!

Getting Around Cancun on a Budget

Getting around by bus in Cancun is pretty straightforward. You’ll find all of the buses stop frequently and are extremely affordable. A one-way ticket is 12 MXN (around $0.60 USD).

Perhaps the most intimidating part of navigating public transportation, particularly buses and trains, in a foreign country is not knowing where your stop is. That’s no problem in Cancun – just let your driver know where you’re going, and he will happily tell you when to get off.

Virtually everything you want to see in Cancun is accessible by bus. The routes span the hotel zone, Blvd. Kukulcán, and into El Centro. The most popular routes for tourists to use are R-1 and R-2.

Here’s an insider Cancun travel tip – use RutaDirecta. This site allows you to input your destination and starting point in order to find the best bus route.

Also, if you’re not traveling from one zone to the other (i.e., from El Centro to the hotel zone), getting around on foot is perfectly doable. Although Cancun itself is spread out, once you reach a particular area or neighborhood you want to visit, things get pretty concentrated and you can easily walk.

Travel Cancun During the Off-Season

Heading to Cancun during peak times will undoubtedly take your budget into much higher territory. Traveling during the shoulder season, before and after the peak tourist season, will save you money on accommodation, flights, and will also allow you to see Cancun and the surroundings with fewer crowds.

Though you may see more rainfall and higher temperatures, generally the storms don’t last all that long and you can always take a dip in the sea or a cenote if you can stand the heat. The off-season generally runs from June to September. We’ll break down the best time to go to Cancun in more detail below.

Always Pay in Pesos

Although some taxis, restaurants, hotels, and other services may accept USD as a currency, you will almost always get overcharged. This is because it’s more of a hassle for the vendor to exchange the currency later.

The same goes for credit or debit cards. There is often a modest surcharge if paying by card, but still, it adds up if you’re used to swiping in your home country. However, if there is no surcharge and you don’t have any foreign exchange fees, paying by credit card is a great way to pay if you’re running low on pesos.

To save some money in this aspect, be sure to always have some pesos on you (and in small denominations, as it’s common for vendors to not have enough change).

Budget Shopping in Cancun Tips

Cancun is filled with commercial shopping centers and plazas. For the most part, they cater to the well-off traveler. If you want to shop in Cancun on a budget, try the smaller shops that cater more to locals.

You’ll have to venture into El Centro (downtown), and they’re a bit far removed from the touristic areas, but worth the trip if you’re looking for authenticity and prices that can’t be beat. If you’re looking to get perfumes, electronics, designer goods, or other such goods, Mexico offers better prices than many other countries, so Cancun is a great place to shop for these items.

Be sure to bring necessary supplies, such as bug spray, reef-safe sunscreen, and ibuprofen, from home. Since Cancun is such a tourist-centric city, prices for these items are very high in the hotel zone. Don’t be surprised to buy a bottle of sunscreen for around $30 USD at your resort if you happen to forget yours.

Tax Refund and Duty Free

One of the best tips when visiting Cancun if you want to save a little cash is to take advantage of their Tax Back program. Most of the shops in Cancun are duty-free, meaning you pay without tax. But one of the best things about shopping in Cancun, and Mexico in general, is that you are entitled to a Tax Back as a tourist. This simply means that you are able to receive a reimbursement of 8.9% of the taxes that are charged on your bank transactions (one of the times that it’s actually beneficial to pay with a card).

To be eligible for this benefit, you’ve got to spend a minimum of 1,200 pesos ($60 USD) in the store. To see if a shop participates in the system, look for the Tax Refund sticker on the door or window, or you can just ask an employee.

When you go back to the airport in Cancun for your departing flight, there is a Money Back counter where you can get your refund. You’ll need to have all of the receipts and your passport.

Using ATMs and Exchanging Currency in Cancun

Avoid using ATMs or currency exchange offices at the airport. This is not exclusive to Cancun (or Mexico, for that matter). Airport ATMs and currency exchange offices are notorious for having the worst rates. If possible, withdraw the bare minimum and wait until you get into town for better exchange rates at an official bank or even other currency exchange offices in town.

Cancun Travel Tips: Best Time to Travel

While we support traveling to Cancun any time of the year, there are pros and cons to visiting Cancun during different times of the year.

Winter in Cancun

Winter in Cancun is the high season. Between the months of December through February, you can expect the most spectacular weather the area has to offer. This means lots of sunshine, temperatures that hover between 82 – 88 °F (27 – 31°C), low humidity, and only a few light showers.

However, peak season also means that accommodation prices are at an all-time high and you’ll have fewer options available. Attractions, restaurants, and everything in between will be at capacity, and deals will be much harder to come by. Your reward for putting up with the high prices and crowds is near-guaranteed perfect weather!

Spring in Cancun

Spring is a lovely time to visit Cancun. The temperatures are still relatively mild. Between the months of March and May, you can expect the rainfall, heaviness of storms, and number of rainy days to increase. Still, the storms are usually short-lived and you still get plenty of beach time. The mugginess and humidity also begin to increase, but it’s not as intense as the summer months.

You won’t have the same crowds to contend with as you would in the winter months, however, be wary of booking your trip during spring break if you’re not looking to party with a bunch of college kids. You can expect accommodation prices to soar during spring break, but outside of these weeks should be more reasonable.

May in particular is a great time to visit Cancun for wildlife enthusiasts. It marks the beginning of both whale shark and sea turtle season!

Summer in Cancun

The months of June, July, and August bring much higher temperatures and higher levels of humidity. While you’re ok to stay on the beaches and cool off in the water, if you head inland to the jungles, make sure to bring plenty of water and cool off in a cenote. Don’t forget to bring plenty of reef-safe sunscreen with you as well to protect your skin and the delicate cenote ecosystems!

Hotel rates tend to be at their all-time lowest in the summer months, with plenty of accommodation options from which to choose and rates that can be less than a quarter of what you would pay during high season. Traveling during summer allows you to get really stretch your dollar in terms of the types of resorts you can afford as many offer additional package deals to entice tourists to visit during low season. There are also far fewer tourists, allowing you to experience a calmer side to Cancun (if such a thing exists).

Summer also marks the beginning of hurricane season. Tropical storms rarely make landfall and are usually short-lived, however, it’s certainly something to consider.

Fall in Cancun

September is the wettest month in Cancun. High temperatures paired with heavy rains and the remainder of hurricane season equate to cheap accommodation and fewer crowds. However, the rain can mean either a passing shower, or rainy in one area but not in another. Or, you could get completely pummeled with rain. It’s really hit or miss in terms of weather as you could just as easily have a few days of picture-perfect sunshine.

Day of the Dead celebrations in October draw in some crowds, however other areas of Mexico see more of this type of tourism, compared to Cancun.

Cancun Tips: Must See & Dos

Depending on how long you are staying and during what time of year, you may be limited on exactly how much you can do. Based on your personal interests, you can find a boat load of things to do in Cancun, so narrowing it down is key! Our Cancun travel tips will help guide you in the right direction depending on what your key interests are.

If you’re visiting between May and September, you simply must check out the sea turtle nests! During these months each year, female sea turtles come ashore and lay their eggs. Each female lays an average of three nests. In the following months, the baby hatchlings emerge from their eggs and scamper their way to the sea. However tempting it may be, don’t touch the sea turtles, the nests, or their eggs.
Whale shark season also falls between the months of May and September, however peak time is between July and August. During this time, you can actually swim with these gentle giants. Whale sharks are not actually sharks. In fact, they are the world’s largest fish. Adults can reach lengths of up to 12 meters! If this is something that interests you, book an ethical tour to do so. That means avoid tours that guarantee sightings, allow you to get too close or touch the whale sharks, or exhibit any other questionable tactics to gain customers.
Take a short ferry ride to Isla Mujeres! One of the best day trips from Cancun, Isla Mujeres allows visitors to escape the fast pace of Cancun and enjoy more of the region’s simpler pleasures. It’s a great opportunity to go diving or snorkeling in the Mesoamerican Barrier Reef, the second largest in the world!
Speaking of snorkeling, did you know that Cancun has its very own underwater museum? At MUSA, you can find over 500 different underwater sculptures built from materials that promote the development of coral reefs.
Go ziplining through the jungle at one of the nearby theme parks. There are a few to choose from located right outside of Cancun. Popular options include Selvatica and Xplor. You can also go ATVing at these types of places, through rugged dirt roads in the jungle.
Get a taste of the nightlife. Whether or not you are a ‘club person,’ you’ve got to at least dip your toes in the water of Mexico’s most coveted party destination. Try Coco Bongo, Dady O, or Senor Frogs. If you’re not still out and about after dinner, Senor Frogs will be your best bet, as they are open during the day as well. The main clubs in Cancun usually open around 10:00 PM.
Take a day trip and explore the surrounding areas. Popular day trips from Cancun include Isla Holbox, Cozumel, Playa del Carmen, Tulum, Valladolid, Las Coloradas, Chichen Itza, Merida, and Izamal.

How Many Days Do You Need in Cancun?

To be honest, not all that long, depending on what you hope to do while you’re visiting. Somewhere between 3-5 days would be good for a short beach vacation, but if you’re looking to explore outside of the city and experience some culture and adventure, we recommend a week or so. Two weeks would allow you to do it all – hit the beach, do some shopping, take a few day trips, explore downtown, and head to an adventure park. It all depends on the type of vacation you are looking for, as well. We’ve broken down some of the popular vacation types to give you the best Cancun tips when planning your trip.

Beach Vacation in Cancun

For a salty, sandy, seaside getaway, around four or five days would certainly suffice. Spend your days basking in the sun and working on your tan, cooling off in the clear, turquoise waters, or simply relaxing with the luxurious amenities of your resort. We love the JW Marriott Cancun for a beach vacation in Cancun. If you get tired of the beach and its stunning turquoise waters, there are a number of different pools in which to cool off.

Romantic Couples Vacation in Cancun

If you’re heading to Cancun with your partner or spouse and want to indulge in a couple of days of romance, then you should be sure to check out the Sun Palace Resort. This is a perfect adults-only resort that offers such experiences as couples’ massage, romantic restaurants, dreamy suites, and mouthwatering cuisine. Everything you need to spend a memorable weekend with your partner.

Adventurous Vacation in Cancun

For a more adventurous vacation in Cancun, our top Cancun travel tip is to actually leave Cancun for a bit. That’s right – most of the nature and adventure-oriented activities will take part in the surrounding areas of the Yucatan, and not in Cancun proper. If you want an adventurous vacation in Cancun, consider spending a bit longer – around a week or more, depending on how many activities you want to experience.

If adventure and nature are all you are looking for in your trip, perhaps it’s wise to consider whether basing in Cancun vs Tulum makes more sense, depending on what exactly you’d like to do. There are certainly a number of epic day trips to take from Cancun, such as exploring cenotes or Las Coloradas, the Yucatan’s famous pink lakes. You could also consider taking any number of guided tours that include adventure activities such as ATV, ziplining, and cenotes or speedboating.

Cultural Vacation in Cancun

Again, if you are looking for a cultural immersion-style vacation, your best bet is to leave Cancun proper for a bit. From Cancun, you can (fairly) easily reach places like Chichen Itza or other cultural hubs in the Yucatan. Consider visiting the small town of Valladolid for its art and architecture, Merida for colonial culture, or Izamal to get a first-hand look at one of Mexico’s Pueblos Mágicos, or magical towns. Exploring the Mexican culture is a wonderful experience, and there are so many great options just a short drive from Cancun.

Shopping Vacation in Cancun

Looking to spend a few days shopping, eating at world-class restaurants, and enjoying some time away from the sand? Book a few nights in a suite at the Renaissance Cancun Resort Marriott. This hotel isn’t located in the hotel zone, but rather, in the beautiful new Cancun Marina. This area gives off Dubai vibes will give you a different feel to Cancun. Nearby you can find epic shopping, endless entertainment options, and fine dining restaurants. Be sure to try the pastries at breakfast, you won’t be disappointed!

Cancun Travel Tips: Dos & Don’ts

Looking for a simple list of what to do and what not to do when visiting Cancun? Check out these simple Cancun travel tips.

Do:

Register yourself with the Smart Traveler Enrollment Program (STEP) if you are a US Citizen.
Purchase valid travel insurance.
Leave your itinerary with trusted friends or family members.
Pre-book your airport transfer if you don’t like the idea of being overwhelmed with options upon arrival.
Visit Mercado 28 for an awesome flea market-type experience – and remember to negotiate!
Explore the local street food scene to get the most authentic taste of the Yucatan.
Stick with bottled water!
Travel during the off-season if you’re looking to save money on accommodation.
Carry pesos with you.
Bring bug spray, reef-safe sunscreen, and ibuprofen from home.
Take advantage of the Tax Break program to get 8.9% back on eligible purchases.
Trust your instincts, always!

Don’t:

Lose your Immigration Form!
Go out alone at night, leave your drink unattended, or get very drunk alone.
Drive on isolated roads, especially at night.
Wear your money on your sleeve – no flashy jewelry or watches!
Accept any unsolicited help. This is almost always the making of a petty crime.
Take out cash or exchange currency at the airport ATMs or money offices.
Automatically trust anyone with a uniform – get a badge or ID number if you feel it’s necessary.
Forget to visit the surrounding cities for a bit of culture.

Is Cancun the Right Destination for Your Trip?

For your first visit to Cancun, the options and things to know may seem a bit overwhelming. From what to do upon arrival, entry requirements, transportation, where to stay, how to stay safe, how to save money, etc., it’s easy to feel overwhelmed with all of your options. After checking out our guide of the top tips when traveling to Cancun, you undoubtedly have a better idea of what you’re looking for in a trip and whether you’re able to find it in Cancun.

Cancun vs. Tulum: Which is the better destination for your trip!

Bettina and Kyle at Crooked Palm Tree on Paraiso Playa Tulum

Cancun is without-a-doubt one of the most popular tourist destinations in all of North America due to its appeal for a wide array of travelers. Whether you are a budget backpacker, a luxury traveler, a couple in search of a romantic getaway, a solo traveler, or a family looking to make some lasting memories, Cancun has it all.

If you’re still not sold, there are a number of other wonderful destinations in the Yucatan and along the Riviera Maya. You might consider Playa del Carmen, Tulum, or Cozumel as a base instead! Tulum is full of amazing cenotes, world-famous beach clubs, and has some amazing tours!